If You’ve Ever Thought…

• “I don’t want to say the wrong thing.”

• “I’m scared of causing hyperpigmentation or damage.”

• “I attract clients of color… but they don’t always rebook.”

• “I want to be inclusive—but I don’t want to overstep.”

You’re not alone.

And more importantly—you’re not doing anything wrong.

You’re missing a framework.

The Truth is Most Estheticians Aren’t Taught

Clients of color aren’t avoiding you because of price, location, or Instagram reach.

They’re making one decision before they ever book:

“Do I feel safe here?”

This webinar shows you how to answer that question clearly, ethically, and confidently—without fear, over-explaining, or pretending to be an expert in everything.

Introducing

The Client of Color Blueprint™

A clear, professional framework that helps you:

✔ Attract clients of color without performative marketing
✔ Communicate trust and safety through your language
✔ Retain clients through education, consistency, and confidence
✔ Step into authority—without overreaching your scope

This is not about trends.
This is about trust.

📚 WHAT YOU'LL LEARN in 60 Minutes:

✅ Why Clients of Color Aren’t Booking

• The invisible trust gap most estheticians create unintentionally

• Why good intentions don’t convert

• What actually makes clients feel safe enough to book

✅ How to Attract Clients of Color

• The difference between representation vs relevance

• What clients of color are really looking for

• How to position your brand so attraction feels natural

✅ How to Market to Clients of Color

• What to say—and what to stop saying

• Why fear-based marketing backfires

• Language that builds confidence and converts ethically

✅How to Retain Clients of Color

• Why many clients leave after 1–2 visits

• How education builds loyalty

• Retention systems that feel protective—not salesy

✅The Authority Shift

• How to lead with clarity instead of fear

• Why confidence matters more than perfection

• Becoming the esthetician clients trust and refer

This Training Is For You If…

✔ You are a licensed esthetician, spa professional or spa owner
✔ You want to confidently serve clients of color
✔ You value ethics, safety, and long-term results
✔ You’re ready to stop guessing and start leading

🚫 This is NOT for anyone looking for quick hacks, trends, or surface-level “inclusive marketing.”

Why This Matters (More Than Ever)

Clients of color are skincare-educated, highly protective, and experience harm more often than they should.

When you lead with clarity and confidence:

• Clients rebook

• Referrals increase

• Your reputation strengthens

Trust becomes your brand.

Join Live for Just $27

✔ 60 minute live training                                  ✔ Client of Color Blueprint Workbook 
✔ Framework you can apply immediately
✔ Ethical, professional, confidence-building guidance

✔ 7-day replay access

📅 Sunday, January 18 at 1 PM EST

🔐 Optional VIP Upgrade — $47

Client of Color Authority Toolkit™

For estheticians ready to implement, not just learn.

VIP Includes:

✔ 14-Day Webinar Replay                              ✔ Client of Color Blueprint Workbook 
✔ Client of Color Messaging Swipe File + Client of Color Caption Pack (30 Posts) for Social Media
✔ Client Retention Checklist
✔ “Am I Ready?” Self-Assessment Tool

This Isn’t About Doing More

It’s About Doing Better—With Confidence

Serving clients of color isn’t a trend.

It’s a responsibility.

And when done correctly, it becomes one of the most powerful trust-builders in your practice.

👉 Save Your Seat Now

The Client of Color Blueprint™
📅 Sunday, January 18 | 1 PM EST
$27 Live Training

Trust is built before the appointment.
Authority begins with intention.

Meet Your Instructor

JoElle Lee

Hi! I'm JoElle Lee

I have been an esthetician for over 25 years specializing in treating clients of color with advanced esthetics treatments and modalities. I am the author of 2 best-selling esthetics books and have been featured in many nationwide skincare publications. But my most notable claim to fame is being the personal esthetician to First Lady, Michelle Obama.

I have been teaching and coaching estheticians on how to treat skin of color and how to build a successful esthetics business for nearly 10 years now. I have coached and trained thousands of skincare professionals around the world and I want to teach you how to take your skill set and your mindset to another level! 

I will teach you HOW to be a better esthetician and HOW to build your business now! Are you ready?

Enroll now to secure your spot for my 1-hour webinar, The Client of Color Blueprint: How to Confidently Attract, Market to, and Retain Clients of Color, Live and Online.