About JoElle

A highly respected skin care expert, educator and celebrity esthetician, JoElle Lee is the author of two books,"Esthetician on a Mission, Business Building Workbook" and "Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments," which has become a trusted guide for those treating diverse client populations.

In addition to being featured in numerous national consumer publications and a guest on radio programs around the country, JoElle is recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House.

JoElle specializes in No Downtime Chemical Peel Treatments, Customized Corrective Facial Treatments, and a wide range of Laser Treatments when treating skin of color. JoElle feels there is a gap in basic esthetic training and education when in comes to treating clients of color.

She has dedicated her career to creating more innnovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime. 

JoElle takes a natural "inside out" integrative approach by combining non-invasive treatments and products without harmful chemicals to achieve healthy beautiful skin and "Beautiful Skin Begins Within" is the premise that JoElle Lee's treatments and methods are founded.

JoElle also feels that there is a gap in basic esthetics training when preparing estheticians to work in the skincare industry, especially for those wanting to have their own business.

Over the years, JoElle has helped many estheticians and small businesses in the industry to solve complex problems, and increase their bottom lines. With her straight forward, no-nonsense approach JoElle's philosophy is to first, uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business and tear that wall down.  Followed by uncovering the hidden assets, under performing activities, and undervalued possibilities of your business. 

JoElle teaches effective and more profitable marketing strategies and how to standout from the competition.  Many of her ideas and strategies have been implemented and led to not only increase profits but a more diverse loyal clientele. 

JoElle's path to becoming an esthetician was inspired by another professional in the field. As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions.

More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses and social media channels.

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