Learn How to Treat Skin of Color and Elevate Your Esthetics Business


JoElle Lee's 2-Day Training Event
Sept 24-25, 2023, Toronto, Canada


Live & In-Person: JoElle's event is open to all licensed estheticians, skincare professionals, and medical professionals in the esthetics industry (even if you are just starting out!)


Day-1: Skin of Color 101

Learn everything from A-Z to treat skin of color effectively and confidently

You Will Learn:

  • The physiological and anatomical differences in skin of color: How it functions differently and how you must treat it differently
  • How to identify, analyze and diagnose common skin conditions found in people of African, African American, Caribbean, Hispanic, Asian, Middle Eastern, Native American and Multi-Racial decent.
  • How to effectively treat and eliminate hyperpigmentation, melasma, sun damage, acne, scarring, ingrown hairs and wrinkles when treating skin of color
  • Theory and video demonstrations of the safest and most effective modalities to use on your clients of color that include but are not limited to: facials, chemical peels, lasers, dermaplaning, microneedling, microcurrent, and microderm, etc. 
  • How to choose the best modality to treat each skin condition to yield the best results in your clients of color
  • How to properly prep skin of color for more invasive treatments and modalities and how to avoid complications, downtime and contraindications during and after treatments
  • How to create and implement protocols and treatment programs to treat specific skin conditions in clients of color that yield rapid and optimal results

Day-2: Elevate Your Esthetics Business

Learn the best marketing tools and business strategies for building and maintaining a successful esthetics career



You Will Learn:

  • How your personal growth directly affects your business growth so you can identify the obstacles, barriers and ways of thinking that may be standing in the way of the success of your business
  •  How to identify your niche and streamline your menu and overhead expenses and discover what is working and not working in your business so you can achieve higher profit margins.
  • How to price your menu of services, make more money per hour and how and when to run specials and promotions to reach your revenue goals
  • How to attract your ideal clientele. How to develop long-term relationships with your ideal clientele to ensure client retention
  • How to sell retail, treatment packages, and reward programs to establish client loyalty and more bookings
  • Creative ways to market and promote your business to your ideal clientele, how to utilize social media ads to get more appointments and how to network with other professionals and businesses for more brand exposure, publicity, and overall business growth
  • How to create, plan, and implement an action plan for hitting your personal and business goals to experience the life and business you want to have now and in the future

This 2-Day Training Is For You If...

  • You think you didn't get enough training on treating skin of color
  • You are ready to attract more clients of color and confidently address their skin conditions without the worry of complications
  • You are feeling frustrated and stuck as an esthetician and want to take your esthetics career to another level.
  • You want to feel more confident in yourself and more confident as a business owner
  • You want to increase your income and your clientele and so you can transform your life and your business.

What's Included With My Ticket?

In-Person 2-Day Ticket ($2997 Value)

In-person access to 2 days of the interactive, live event designed to help you elevate your skill set as well as your thriving, profitable business

Evening Networking Mixer on Saturday, Sept 23, 2023 ($397 Value)

Mix and mingle with JoElle and other attendees the night before the event and make powerful connections to support your next level of business growth

Exclusive one-on-one 45 min. personal coaching session with JoElle Lee after the event ($997 Value)

An exclusive one-on-one 45 min. personal coaching session with JoElle after the event to get the feedback and clarity you need to take powerful action

Printed Event Workbook ($297 Value)

Worksheets, exercises, templates and prompts to help you integrate all of the teachings during the 2-Day Event

Welcome Gift Bag ($297 Value)

Exclusive gifts to welcome you into the event experience

Recordings of 2-Day Training Event ($597 Value)

Video recordings of 2-Day event filled with education, breakthroughs, and inspiration

Access to JoElle's Lee's Private Members-Only Facebook Group (Value - Priceless!)

Meet JoElle's community and receive real-time feedback, support, and encouragement to keep the excitement and accountability strong, You will also receive additional training once a month in a group coaching setting, live with JoElle on Zoom


2-Day Event Value: $5582


Hi! I'm JoElle Lee

I have been an esthetician for over 25 years specializing in treating clients of color with advanced esthetics treatments and modalities. I am the author of 2 best-selling esthetics books and have been featured in many nationwide skincare publications. But my most notable claim to fame is being the personal esthetician to First Lady, Michelle Obama.

I have been teaching and coaching estheticians on how to treat skin of color and how to build a successful esthetics business for nearly 10 years now. I have coached and trained thousands of skincare professionals around the world and I want to teach you how to take your skill set and your mindset to another level! 

I will teach you HOW to be a better esthetician and HOW to build your business now!

Here's What My Students Have To Say...


"Thank you JoElle Lee for all your instruction, coaching, and support with treating multicultural skin. I'm more confident with each client! Loving the results and seeing the smile on a client's face when they see the results."

- Marsha Demes

"Learning how to treat multicultural skin has been such a game changer for my business!"

- Andrea Houston

"Thank you JoElle Lee, we've been using your no downtime method and we are seeing results!"

- Morgan Rikki

Event Venue

Residence Inn by Marriott Toronto Airport

Just 5 minutes away from Toronto Pearson International Airport (YYZ). Enjoy spacious suites, and free breakfast at the hotel.

**After registering, we'll email you a link to reserve your hotel room.

Learn to Treat Skin of Color and Elevate Your Esthetics Business!

Sept 24-25th,

Toronto, Canada!

This event will SELL OUT FAST! Get your ticket now. All tickets are non-refundable, but transferable to another event in another city.


Early Bird Registration


Until September 12th



United States Payment Plan Options


Using Afterpay or Klarna



CANADIAN Payment Plan Option


4 Payments Bi-weekly




Questions? Email: info@joelleskincare.com